From March 21 to 23, Wang Tao, vice mayor of Zhangjiajie Municipal People's Government, led a delegation to Dubai and Abu Dhabi, United Arab Emirates, to hold cultural tourism promotion talks, visit the Chinese Embassy in the United Arab Emirates, establish a joint working mechanism with "Hala China" (Embrace China) in the United Arab Emirates, sign a strategic cooperation agreement with the Hunan Chamber of Commerce in the United Arab Emirates, and five cultural and tourism enterprises from China and the Arab Emirates work hand in hand. It is reported that this is the first time Zhangjiajie has entered the United Arab Emirates to carry out tourism investment promotion and marketing activities, aiming to substantially expand its inbound tourism market in the Middle East region.
On March 22, the Zhangjiajie Cultural Tourism Promotion Conference was held in Dubai, and representatives of DTCM Supervisor Mr. Abudulla, Vice Consul General of the Chinese Consulate General in Dubai, Liu Zhengjie, Dubai travel agents, media representatives, and representatives of Air China and China Southern Airlines were invited to participate in the event. At the meeting, the Zhangjiajie Municipal Bureau of Culture, Tourism, Radio, Television, and Sports, the Zhangjiajie Council for the Promotion of International Trade, and the China Hunan Chamber of Commerce of the United Arab Emirates signed a strategic cooperation agreement on increasing cultural and tourism economic and trade cooperation. Two travel agencies from China and the Arab Emirates signed a cooperation agreement on mutual delivery and reception of tourists.
On March 23, Crowne Plaza Zhangjiajie Wulingyuan signed a cooperation agreement with Rixos Hotel in Abu Dhabi and BAB ALQAR Hotel to better handle Muslim guest reception.
Zhangjiajie is located in the northwest of Hunan Province, China. It is the leader of Hunan tourism and a beautiful business card of beautiful China. Within the territory, there are 3,000 unique peaks and 800 beautiful waters. With the first batch of world natural heritage sites in China, the first batch of world geological parks in the world, the world's "Zhangjiajie Landform" naming site, the first national forest park in China, the first batch of 5A level tourist attractions in China, and the "six golden cards" of national civilized scenic spots, it is a world-renowned tourist destination.
Ambassador Zhang Yimin of the Chinese Embassy in the United Arab Emirates met with the delegation. Zhang Yimin said that Zhangjiajie is the first tourism investment promotion and marketing group from China to visit the United Arab Emirates this year. He welcomed the arrival of Zhangjiajie and inquired in detail about the tourism development in Zhangjiajie. He put forward good constructive suggestions for Zhangjiajie to develop the inbound tourism market in the United Arab Emirates. He hoped to further strengthen the cooperation and exchanges between the Chinese and Arab peoples and deepen friendship through tourism as a link. Liu Zhengjie, Deputy Consul General of the Consulate General in Dubai, said that the cultural tourism promotion forum held in Dubai by Zhangjiajie has played a very good role in introducing traditional Chinese culture and promoting tourism resources in Zhangjiajie, and has provided an important opportunity for bilateral tourism and cultural industry cooperation. The Consulate General in Dubai will actively play the role of a bridge and link to bridge the friendly exchanges and practical cooperation between Zhangjiajie and Dubai, Help the development of bilateral economic and trade cooperation to achieve stability and prosperity. Dubai Tourism Bureau DTCM Supervisor Mr. Abudulla stated that Dubai is a world-renowned tourism destination, and its tourism resources are complementary to Zhangjiajie. There is great potential for future cooperation between the two cities, with promising development prospects.
At the promotion meeting, the mysterious and unique Zhangjiajie, like a fairyland on earth, displayed in the tourism promotional video of "Wonderland Zhangjiajie", excited travel merchants, media reporters, etc., and asked questions on how to promote Zhangjiajie and its essence products. Wang Tao, Vice Mayor of Zhangjiajie Municipal People's Government, said that over the years, Zhangjiajie has relied on the unique peak forest wonders in the world to create a variety of tourism products such as ecology, leisure, health care, sports, rural areas, homestays, ice and snow, research and learning, and has built a large number of important new product projects such as the Seven Star Mountain, 72 Qilou, Dayong Ancient City. Currently, Zhangjiajie is striving to build a world-class tourism destination, Welcome more UAE friends to Zhangjiajie for vacation and investment, and share the tremendous business opportunities and wealth brought by Zhangjiajie's construction of a world-class tourism destination.